Integrate App With Social Media Accounts

 Jay Baer, “You need to activate your fans, don’t just collect them like baseball cards.” Your app can help turn your passive social audience into powerful brand evangelists

Today, people turn to their friends (instead of to corporations) to get their opinions on products to buy and things to try. Plus, a lot of what people used to do on the web, they now do in apps – like reading the news, listening to music, and shopping.

By integrating your app with social media, you give your customers another avenue to share how they’re interacting with your business and how they’re using your app.

And each positive social mention (and connection) is like someone giving your brand a public stamp of approval to the people in their network.

Tip #1: Find a fun way to promote your app on social platforms to elicit interest Your existing social circles are a great place to recruit new app users.

The people that follow you on Facebook, Twitter, LinkedIn, etc., want to see the human side of your brand, so promote your app to this group in a fun, casual, and unique way. Doing something fresh on social media will earn your app attention, downloads, and virality.Get some inspiration from Taco Bell. When the fast food behemoth launched its new app, its marketing team blacked out their social media accounts to boldly drive eyeballs and traffic to it.How-to-intergrate-your-app-with-social-media-tip2Tip #2: Add social media sharing capabilities into your app to grow your social reach

Because a lot of our content consumption now happens on the go, make it easy for your loyal app users to tweet, like, and share your app’s content. In-app social CTAs (that are large enough to see and click) will help your app’s content spread on social media and amplify the conversations happening around your brand.For instance, notice how neatly Brit + Co has embedded social sharing buttons at the beginning of their in-app articles. On the other hand, Free People uses in-app messages to launch social contests. These contests encourage app users to repost Free People’s products on personal social profiles.How-to-intergrate-your-app-with-social-media-tip1Tip #3: Allow people to sign up for your app using their social accounts to increase conversions

Filling out forms can be painful – especially on a small mobile screen. If your app requires users to sign up (or sign in) in order to use all of its features, allow people to register using their social accounts. Through social sign-on, your app can automatically pull in information from the user’s respective social app and prepopulate forms. Then, all your app user needs to do is confirm that their information is correct. With a sign-up process this simple and streamlined, you’ll encourage more people to create in-app profiles convert, and do more with your app.Check out how Living Social expedites users’ account set-up by allowing them to log in with their Facebook accounts.How-to-integrate-your-app-with-social-media-tip4-1Tip #4: Feed social activity into your app to encourage engagement

are inspired by each other. We like seeing what our friends are up to – it motivates us to act. So, consider building a social feed into your app. Show your users that the people they care about are also using your app. This will be the social proof they need to remain engaged.  Take a look at how South by Southwest (SXSW)’s app pulls in information from Facebook to connect attendees with their friends who are also coming to the conference.How-to-intergrate-your-app-with-social-media-tip3


Social Media and Technology have changed the way we do business

We can Skype our colleagues on different continents, use Twitter to track for global trends, manage our multiple email accounts from our smartphones, coordinate with fellow professionals on LinkedIn, share photos and stories from last night on SnapChat and WhatsApp, launch a brand on Instagram, create a community on Facebook, stream our favourite global podcasts, get breaking updates from our news apps, order a taxi to the office with Uber and monitor our daily calorie usage with our FitBit. And we can do all of these things without even getting out of bed.

Digital and social media isn’t just changing the way we do business; it’s changing what businesses we’re in to begin with. Every single one of those digital capabilities has a ballooning administrative sector wrapped around it, creating jobs, stimulating economies and driving consumption.

In practical terms, it means that forward-thinking organizations understand the value in shifting from traditional engagement to progressive models, by having open channels of communication, genuine transparency and meaningful global connections.

Pinterest has grown 4,000% in last 6 months, time to use to promote your business

Pinterest has become the social media network to watch after growing over 4,000% in the last 6 months. At an average of 88.3 minutes per visitor it ranks third on engagement behind Facebook and Tumblr and well ahead of LinkedIn (16 minutes) and Google Plus (5.1 minutes).
Best way to promote your business with Pinterest

1. Share Your Products

The most obvious way to use Pinterest for your business is to pin your own products to share with other users. There are a few ways that you can leverage this strategy for the most benefit. Since you can create several boards, it is best to group your pins into product categories for specific customers, such as items for moms, kids, artists, and others. Doing so creates a virtual product catalog of interest to these consumers or for gift ideas for these groups. You can also create a “best of” board, showing off your most popular products.

7 Ways to Use Pinterest to Promote Your Business

2. Add to Gifts

When you create an entry for your pins, you can add a price tag. When you select this option, you can then add a link, pointing back to your Web site. Items added in this way are automatically included in the “gifts” section on Pinterest, which is a virtual catalog of gift ideas. Be sure to select your best photos for pinning, and include an evocative description.

3. Highlight Services

Not every business sells products. Pinterest is still a useful marketing tool for these businesses. If you provide a service, you can create a kind of visual resume with Pinterest. For example, if you design Web sites, you can pin a screenshot of a home page. If you are a graphic designer, you can pin samples of your work. If you offer other services, such as consulting or writing work, you can use Pinterest to share photos that inspire or that share a message about your work. For example, financial consultants could pin to photos that represent client goals, such as financial independence or financing education. Non-profit groups can share photos of the clients they are helping.

4. Maximize SEO Efforts

When you pin your products, you have an opportunity to maximize your SEO strategy and to drive traffic back to your site. You create quality backlinks whenever you or other users link to your products. When you write descriptions, you can use your targeted keywords, which will attract your target customers and encourage them to visit your site. You can share your pins on other social networks like Facebook and Twitter, encouraging more links to your products. All of these efforts will help to drive more traffic to your site and to increase your search-engine ranking.

5. Offer Added Value

Savvy social-networking users can easily identify a profile that is designed primarily to market products and services, and they are likely to avoid these profiles. Offer other users more reasons to visit your profile by offering them added value. Pin to other products and services that will benefit them, but that also complement your own products and services. For example, if you create custom wedding gowns, you can link to other bridal accessories or to beautiful wholesale fabrics. If you are a Web designer, you can link to useful tech gadgets.

6. Offer Exclusive Content

Encourage users to interact with you on Pinterest and to visit your Web site by offering exclusive content. You can hold contests by asking users to re-pin your items for each “entry.” The more items are re-pinned, the more buzz you will build around your products and your site. You can also offer exclusive discounts or other promotions by using a QR code or other tactics.

7. Engage with Users

Pinterest is a social network, so take the time to form relationships with other users and to build a community around your brand. When you see that users have re-pinned your items, comment and thank them. Follow other users, and this will encourage them to follow you in return. Ask for customer feedback by encouraging them to re-pin their favorite products in your catalog. The more you can do to encourage customer interaction, the better relationship you will have with them.

With the number of Pinterest users growing rapidly — as much as 4,000 percent in the last six months — the site is quickly becoming a dominant player in the social-networking field. Finding ways to leverage this site to promote your business is important to your overall marketing strategy.

How to Sell on Pinterest - Infographic

How to Use Hashtags on Every Social Media Network

Interesting guide for using Hashtags

Don’t string too many words together with a single hashtag.

If you tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your tweet.

Don’t #spam #with #hashtags. Don’t over-tag a single tweet.

Use hashtags only on tweets relevant to the topic.

         Creating Your Own Hashtag

The key to to creating a hashtag that doesn’t leave you vulnerable is to write it free of ambiguity. It’s important to completely guide how you want the conversation to go, otherwise you’re at the mercy of the internet.

One example of a campaign that did extremely well — it was actually created for Audi by Sprout’s Andy White — was #WantAnR8. Twitter users would use that hashtag to tell Audi why they would want an R8 for the day, and the whoever submitted the best tweet won the opportunity.

Tweets like Bran’s exploded around Twitter, generating a huge buzz for Audi at an extremely low cost.

Instead of creating your own hashtags, you have the opportunity to craft Tweets based around trending hashtags in hopes of gaining visibility from users searching that trend. The absolute key thing to remember here is relevance. There are times when a brand attempts to force itself onto users through trending topics when it just doesn’t make sense. It doesn’t make for a good experience to be seen as an irrelevant ad.

However, when done right, riding a trending hashtag’s coattails can lead to significant payouts. A few weeks ago, the San Diego Comic-Con was going on, and the @LEGOBatmanGame is taking full advantage of this by using the trending #SDCC hashtag to promote their brand, which is completely relevant to this audience.

          Hashtag Tracking and Analytics

When you’re thinking of hashtags that you could use to engage with your audience, it’s also beneficial to look towards your audience. Find the keywords and hashtags that are already associated with your brand, and bolster the positive ones. With something likeSprout Social’s Trends report, it’s easy to find out exactly which terms are being associated with your brand most often.

In this instance we can see that a lot of people are tweeting #smcchchicago at the same time as @SproutSocial. Knowing this, we can start to dive into the conversation and engage with our fans and followers.

         Which Networks Support Hashtags?

Twitter: The network that brought us the hashtag is the most popular site to use it on. Just scrolling through my own feed I see that more than half of the tweets contain a hashtag. You can find the trending topics on the left hand side of your Twitter stream.

Facebook: Clicking a hashtag on Facebook will bring you to a separate page with posts that are visible to you based on the various users’ privacy settings. You’ll also see the different trending topics in the top right hand corner of your News Feed.

Instagram: Hashtagging on Instagram is great if you want to see photos similar to the ones that you’ve taken. Simply hashtag the picture you took and it will create a link to a page with other pictures of the same subject.

Google+: Google+ uses hashtags similar to the other sites, but with one main difference. Google+ will add hashtags to content if they think that it is a relevant and popular keyword. You can always opt-out of this through Google+ if you’d like.

Tumblr: When you’re creating a post on your Tumblr page, you’ll see an area at the bottom asking you to add “tags.” When you start to type a tag for your post, Tumblr will automatically add a hashtag to the front of it.

Pinterest: The main thing that you need to bear in mind when creating hashtags on Pinterest is that they’re only clickable in a Pin description. Also, hashtags aren’t searchable on Pinterest, so you’ll need to just search the keyword to find the content.

YouTube: Hashtag use within YouTube is most prevalent in the comments section. Users can leave comments with hashtags, which will then click through to a page with videos that contain that hashtag in their title.

Kickstarter: On Kickstarter, sorting by different hashtags can make it easier for you to find projects you’d be interested in investing in.

Vine: As a company owned by the creators of the hashtag, you’d better believe that Vine has included the functionality. As with other sites, adding a link to your Vine’s description will bring you to a page with Vine’s on the same topic. 

Facebook Statistics

Research Date: 1.1.2014

Facebook Statistics Data
Total number of monthly active Facebook users 1,310,000,000
Total number of mobile Facebook users 680,000,000
Increase in Facebook users from 2012 to 2013 22 %
Total number of minutes spent on Facebook each month 640,000,000
Percent of all Facebook users who log on in any given day 48 %
Average time spent on Facebook per visit 18 minutes
Total number of Facebook pages 54,200,000
Facebook Demographics Data
Percent of 18-34 year olds who check Facebook when they wake up 48 %
Percent of 18-34 year olds who check Facebook before they get out of bed 28 %
Average number of friends per facebook user 130
Average number of pages, groups, and events a user is connected to 80
Average number of photos uploaded per day 205
Number of fake Facebook profiles 81,000,000
Global Facebook Reach Statistics
Number of languages available on the Facebook site 70
Percent of Facebook users who are outside the United States 75 %
Number of users who helped translate Facebook 300,000
Facebook Platform Statistics
Average number of aps installed on Facebook each day 20 million
Total number of apps and websites integrated with Facebook 7 million
Every 20 Minutes on Facebook
Links shared 1 million
Friends requested 2 million
Messages sent 3 million
Facebook Company Statistics Data
Total number of Facebook employees 4,619
Total 2012 Facebook revenue $5,090,000,000
Total 2013 Facebook revenue

Facebook Statistics is quit informative,  this information must be used for formulating the strategies