Integrate App With Social Media Accounts

 Jay Baer, “You need to activate your fans, don’t just collect them like baseball cards.” Your app can help turn your passive social audience into powerful brand evangelists

Today, people turn to their friends (instead of to corporations) to get their opinions on products to buy and things to try. Plus, a lot of what people used to do on the web, they now do in apps – like reading the news, listening to music, and shopping.

By integrating your app with social media, you give your customers another avenue to share how they’re interacting with your business and how they’re using your app.

And each positive social mention (and connection) is like someone giving your brand a public stamp of approval to the people in their network.

Tip #1: Find a fun way to promote your app on social platforms to elicit interest Your existing social circles are a great place to recruit new app users.

The people that follow you on Facebook, Twitter, LinkedIn, etc., want to see the human side of your brand, so promote your app to this group in a fun, casual, and unique way. Doing something fresh on social media will earn your app attention, downloads, and virality.Get some inspiration from Taco Bell. When the fast food behemoth launched its new app, its marketing team blacked out their social media accounts to boldly drive eyeballs and traffic to it.How-to-intergrate-your-app-with-social-media-tip2Tip #2: Add social media sharing capabilities into your app to grow your social reach

Because a lot of our content consumption now happens on the go, make it easy for your loyal app users to tweet, like, and share your app’s content. In-app social CTAs (that are large enough to see and click) will help your app’s content spread on social media and amplify the conversations happening around your brand.For instance, notice how neatly Brit + Co has embedded social sharing buttons at the beginning of their in-app articles. On the other hand, Free People uses in-app messages to launch social contests. These contests encourage app users to repost Free People’s products on personal social profiles.How-to-intergrate-your-app-with-social-media-tip1Tip #3: Allow people to sign up for your app using their social accounts to increase conversions

Filling out forms can be painful – especially on a small mobile screen. If your app requires users to sign up (or sign in) in order to use all of its features, allow people to register using their social accounts. Through social sign-on, your app can automatically pull in information from the user’s respective social app and prepopulate forms. Then, all your app user needs to do is confirm that their information is correct. With a sign-up process this simple and streamlined, you’ll encourage more people to create in-app profiles convert, and do more with your app.Check out how Living Social expedites users’ account set-up by allowing them to log in with their Facebook accounts.How-to-integrate-your-app-with-social-media-tip4-1Tip #4: Feed social activity into your app to encourage engagement

are inspired by each other. We like seeing what our friends are up to – it motivates us to act. So, consider building a social feed into your app. Show your users that the people they care about are also using your app. This will be the social proof they need to remain engaged.  Take a look at how South by Southwest (SXSW)’s app pulls in information from Facebook to connect attendees with their friends who are also coming to the conference.How-to-intergrate-your-app-with-social-media-tip3


Steps To An Effective Content Marketing Strategy

83% of marketers cite lead generation as their top goal for b2b content marketing, but when the focus is on driving enquires, it’s easy to get caught up with too much product promotion.

If you want to build a successful content strategy, it’s time to ditch the content you want to create and start producing content that fits with the concerns and interest of your audience using accurate, data-driven buyer personas.

Whatever your business goals may be, using a persona-driven approach to your content marketing strategy is a powerful way of creating timely, relevant and valuable content.

Step 1 – Use data not assumptions to define your buyer personas

Buyer personas are the most powerful way to fuel your content marketing strategy and create content that delivers real value to the right buyers. The more factual and in-depth you can make your buyer personas, the better informed your strategy will be. And it all starts with data.

Dig deep into all available data sources to build 360-degree factual personas that truly represent your audience. We’re not just talking customer databases either, use Twitter and Facebook analytics, Google Webmaster tools and Lead Forensics to gain in-depth insight on your audience and their behaviours.

Step 2 – Solve challenges and add value

Being relevant and valuable to your buyers is essential if you want to create content that converts, especially when 60% of buyers are inspired to seek out a product after reading content about it.

When putting together your content editorial plans, keep in mind what makes your buyer persona tick and the challenges they face in their day-to-day role. By answering these questions within the content you create, you’ll provide value to your buyers and be well on your way to thought-leadership status in no time.

Step 3 – Sniff out the relevant macro moments, topics and events

58% of marketers agree that being relevant and compelling is the No. 1 thing that makes content marketing so effective. While your content marketing goals will shift and change over time, the need to be relevant and engaging will not.

Map out relevant industry events, topics and news across the year, and make use of the creative inspiration they can provide, but remember to keep it relevant! Make sure that every event or story can be associated to your buyer personas’ personal interests because nobody likes an irrelevant news hijack.

By mapping out your macro moments, you give yourself the opportunity to be more agile and flexible with the content you create.

Step 4 – Serve content in the media form your buyer personas use

If your personas spend the majority of their time on YouTube… you probably need to start serving content as videos… If you find your personas always download whitepapers and guides…you probably need to be creating whitepapers and guides…you get the jist of it.

Most marketers will use up to 12 different tactics to reach their audience, so don’t be afraid to mix and match your media to find what fits with your personas.

Step 5 – Be in the right place, at the right time

Being timely can make or break your marketing strategy – so it’s essential you’re in the right place at the right time. Use your social media and website analytics to find where your buyer personas spend their time, then ramp up your efforts to be present.

Step 6 – Tie it all together

Last but, most definitely, not least you need to know your content marketing goals and supporting metrics inside out. By determining these details now, you’ll be able to focus your content creation later, measure your content’s ROI AND regularly evolve your personas based on real data insight.

Start by identifying your one core content marketing goal and determining the related KPI’s to hit that goal. Then match up your day-to-day supporting metrics to your KPI’s and you’re well on your way to measurable content success.