Cybercrime Victim ? Don’t be Zombie, Fight back

Its difficult to feel the pain unless you become a victim.
I know, tackling physical injury or disease is a tough job. But healing from cyber attack is not an easy task. The pain one goes through remains for long, sometimes for life. You might end up becoming a Zombie.
Victimization of women is old practice, today the forms of harassment have changed.

Come Blog and Share your stroy

Computer crime, or cybercrime, is any crime that involves a computer and a network. The Computer may have been used in the commission of a crime, or it may be the target. Net crime is criminal exploitation of the Internet, inherently a cybercrime.
cyber-crime

Cybercrime can happen to anyone who is member of  a social networking website or even who is doing online transaction to carry on business or an email id and most important when you have hidden enemy.

The impact of victimization may be such that you will just hide yourself from the world, will become difficult to trust anyone, you might hide from the real world, run from one police station to another making them understand your story. One question will trigger your mind always – Why does it happen ? Why me ? Who is my hidden enemy ?

Its difficult to feel the pain unless you…

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Drive Your Content Pillar Strategy

The Multi-Channel Content Distribution Guide, it’s a content-centered marketing strategy that fuels your distribution channels with original, buyer-centric content.

Now, instead of simply creating only one major asset, just create three, closely aligned assets to engage, drive action, and propel purchase: the Appetizer, Entree, and Dessert.

The goal of these three assets is to efficiently fuel every marketing channel—from social media to sales emails—and deliver highly relevant content that engages your target audience, speaks to a specific buyer need, and aligns that specific need to your solution.

The Appetizer Asset

The Appetizer is a fun, engaging asset, like a SlideShare or an infographic that serves the top of the funnel. The goal here is to engage a lot of prospects, and drive them toward a related, gated content asset. This type of content is often optimized by channels like your blog and website, social channels (LinkedIn, Facebook, Twitter, etc.), and video channels like YouTube and Vimeo, or even used to facilitate conversations with influencers and media outlets.

To come up with the Appetizer, choose which eye-catching format you’d like to use, an easily accessible topic related to your pillar theme, and the major insight that will hook your audience to learn more by downloading the Entree asset.

appetizer formula for content pillar approach

The Entree Asset

The Entree is your major content pillar asset. The entree piece could be an eBook, a whitepaper, or a workbook. It gives readers who download it actionable guidance for tackling the challenges related to your selected theme. The key to making this content asset valuable to readers is ensuring it helps them solve a pain point or problem. Marketers should distribute this content through email or marketing automation, and support it with paid advertising.

To come up with your Entree asset, choose a content format that allows for in-depth analysis or coverage of best practices, define the buyer pain point you’re addressing (which your product or solution also solves), and the tactics or best practices that will help your buyer overcome their challenges.

entree formula for content pillar approach

The Dessert Asset

The Dessert is a product-centric asset, like a PDF, video and or demo, that reveals how your product serves the theme in question. This content can be distributed through your marketing automation as part of your nurturing efforts, hosted on video channels or supported by webinar platforms (ReadyTalk, ON24, etc.), and distributed to the sales team to accelerate the deal cycle.

To determine your Dessert asset, choose a format that makes it easy to see your product strengths at a glance, addresses the same pain point you discuss in your Entree, and the specific product features or functions that eliminate that pain point for customers.

dessert formula for content pillar approach

How do these work together? The Appetizer drives to the Entree asset. And the Entree asset directs readers toward the product-centric Dessert asset.

Once you determine these assets, they can each be distributed through their key channels to reach buyers at the right stage in their journey. By working through this process, not only will you have relevant, valuable content across all your channels, but each key asset will share a consistent message and theme, creating a cohesive buyer experience.

http://ow.ly/KEhSE

Integrate App With Social Media Accounts

 Jay Baer, “You need to activate your fans, don’t just collect them like baseball cards.” Your app can help turn your passive social audience into powerful brand evangelists

Today, people turn to their friends (instead of to corporations) to get their opinions on products to buy and things to try. Plus, a lot of what people used to do on the web, they now do in apps – like reading the news, listening to music, and shopping.

By integrating your app with social media, you give your customers another avenue to share how they’re interacting with your business and how they’re using your app.

And each positive social mention (and connection) is like someone giving your brand a public stamp of approval to the people in their network.

Tip #1: Find a fun way to promote your app on social platforms to elicit interest Your existing social circles are a great place to recruit new app users.

The people that follow you on Facebook, Twitter, LinkedIn, etc., want to see the human side of your brand, so promote your app to this group in a fun, casual, and unique way. Doing something fresh on social media will earn your app attention, downloads, and virality.Get some inspiration from Taco Bell. When the fast food behemoth launched its new app, its marketing team blacked out their social media accounts to boldly drive eyeballs and traffic to it.How-to-intergrate-your-app-with-social-media-tip2Tip #2: Add social media sharing capabilities into your app to grow your social reach

Because a lot of our content consumption now happens on the go, make it easy for your loyal app users to tweet, like, and share your app’s content. In-app social CTAs (that are large enough to see and click) will help your app’s content spread on social media and amplify the conversations happening around your brand.For instance, notice how neatly Brit + Co has embedded social sharing buttons at the beginning of their in-app articles. On the other hand, Free People uses in-app messages to launch social contests. These contests encourage app users to repost Free People’s products on personal social profiles.How-to-intergrate-your-app-with-social-media-tip1Tip #3: Allow people to sign up for your app using their social accounts to increase conversions

Filling out forms can be painful – especially on a small mobile screen. If your app requires users to sign up (or sign in) in order to use all of its features, allow people to register using their social accounts. Through social sign-on, your app can automatically pull in information from the user’s respective social app and prepopulate forms. Then, all your app user needs to do is confirm that their information is correct. With a sign-up process this simple and streamlined, you’ll encourage more people to create in-app profiles convert, and do more with your app.Check out how Living Social expedites users’ account set-up by allowing them to log in with their Facebook accounts.How-to-integrate-your-app-with-social-media-tip4-1Tip #4: Feed social activity into your app to encourage engagement

are inspired by each other. We like seeing what our friends are up to – it motivates us to act. So, consider building a social feed into your app. Show your users that the people they care about are also using your app. This will be the social proof they need to remain engaged.  Take a look at how South by Southwest (SXSW)’s app pulls in information from Facebook to connect attendees with their friends who are also coming to the conference.How-to-intergrate-your-app-with-social-media-tip3

Steps To An Effective Content Marketing Strategy

83% of marketers cite lead generation as their top goal for b2b content marketing, but when the focus is on driving enquires, it’s easy to get caught up with too much product promotion.

If you want to build a successful content strategy, it’s time to ditch the content you want to create and start producing content that fits with the concerns and interest of your audience using accurate, data-driven buyer personas.

Whatever your business goals may be, using a persona-driven approach to your content marketing strategy is a powerful way of creating timely, relevant and valuable content.

Step 1 – Use data not assumptions to define your buyer personas

Buyer personas are the most powerful way to fuel your content marketing strategy and create content that delivers real value to the right buyers. The more factual and in-depth you can make your buyer personas, the better informed your strategy will be. And it all starts with data.

Dig deep into all available data sources to build 360-degree factual personas that truly represent your audience. We’re not just talking customer databases either, use Twitter and Facebook analytics, Google Webmaster tools and Lead Forensics to gain in-depth insight on your audience and their behaviours.

Step 2 – Solve challenges and add value

Being relevant and valuable to your buyers is essential if you want to create content that converts, especially when 60% of buyers are inspired to seek out a product after reading content about it.

When putting together your content editorial plans, keep in mind what makes your buyer persona tick and the challenges they face in their day-to-day role. By answering these questions within the content you create, you’ll provide value to your buyers and be well on your way to thought-leadership status in no time.

Step 3 – Sniff out the relevant macro moments, topics and events

58% of marketers agree that being relevant and compelling is the No. 1 thing that makes content marketing so effective. While your content marketing goals will shift and change over time, the need to be relevant and engaging will not.

Map out relevant industry events, topics and news across the year, and make use of the creative inspiration they can provide, but remember to keep it relevant! Make sure that every event or story can be associated to your buyer personas’ personal interests because nobody likes an irrelevant news hijack.

By mapping out your macro moments, you give yourself the opportunity to be more agile and flexible with the content you create.

Step 4 – Serve content in the media form your buyer personas use

If your personas spend the majority of their time on YouTube… you probably need to start serving content as videos… If you find your personas always download whitepapers and guides…you probably need to be creating whitepapers and guides…you get the jist of it.

Most marketers will use up to 12 different tactics to reach their audience, so don’t be afraid to mix and match your media to find what fits with your personas.

Step 5 – Be in the right place, at the right time

Being timely can make or break your marketing strategy – so it’s essential you’re in the right place at the right time. Use your social media and website analytics to find where your buyer personas spend their time, then ramp up your efforts to be present.

Step 6 – Tie it all together

Last but, most definitely, not least you need to know your content marketing goals and supporting metrics inside out. By determining these details now, you’ll be able to focus your content creation later, measure your content’s ROI AND regularly evolve your personas based on real data insight.

Start by identifying your one core content marketing goal and determining the related KPI’s to hit that goal. Then match up your day-to-day supporting metrics to your KPI’s and you’re well on your way to measurable content success.

http://ow.ly/KEcDh

Integrate App With Website

In a world where websites are becoming more app-like and apps are becoming more powerful. People peruse websites, but they use apps.

Websites are browsed passively, while apps are used actively. Websites provide information, while apps help accomplish a task. Websites may have a larger audience, but apps have a more engaged audience.

Websites are different from apps in their purpose and performance. 

That’s why these two marketing channels shouldn’t compete for your customers’ attention, they should complement each other.

Don’t think about your app as a mobile version of your website. Let each marketing channel do what it does best, and lean on the other to fill in the gaps. Websites are great at providing information, while apps are powerful vehicles of engagement.

Guide people to the best experience you can deliver on each medium. Move people from your website to your app when they’ve understood your brand message and are ready to convert into customers.

Tip #1: Redirect mobile website traffic to your app

Even if you have a responsive website, direct people who visit your site on their smartphone or tablet to your app. Why? Because mobile apps are more robust, efficient, and usually better designed than the mobile web. Think of your mobile website as a gateway to your app – it’s funneling people to the best experience your brand can provide on that medium.

For example, Amazon’s mobile website allows consumers to search, find, and add items to their shopping cart. But, this same experience is smoother in Amazon’s app, which also includes additional functionality like a “Buy Now” button.

How-to-integrate-app-with-website-tips

Tip #2: Reproduce your website’s most beloved features

People who download a company’s app generally expect it to retain the core functionality and purpose as that company’s website, albeit with a more mobile-friendly user interface. Don’t blindside your consumers with an app feels unrelated to your web presence. Instead, bring your site’s most used and most loved features to the mobile sphere.

Take a look at how Amazon built its robust product search and account management features into its app.

How_to_integrate_your_app_with_your_website-tip1

Tip #3: Be innovative and add some app-specific functionality

To be clear, the above tip does not mean that your app should simply replicate your web experience. Yes, your app should include your website’s best features, but it should also enhance them in some way using mobile’s unique capabilities.

For example, Amazon augmented its mobile search functionality by leveraging smartphone cameras so its app users can find items by scanning them!

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Tip #4: Create a seamless experience (and linked conversion funnels!) for people who go from your website to your app

Continuity between devices is becoming increasingly important. Companies need to provide customers with a consistent brand experience as they move from their laptops to their smartphones. In other words, people should be able to open your app and pick up where they left off on your website. So, make sure your app pulls in user information and behavior from your website to create a seamless transition. By the way, one way to feed this data into your app is through profiles!

Returning to the Amazon example, notice how you can add an item to your cart on the ecommerce giant’s website, and then open Amazon’s app to continue the check out process on your mobile device.

How-to-integrate-your-app-with-your-website-tip3

http://ow.ly/KE9YH

Integrate My App Into Marketing Ecosystem

App must be well-integrated part of your marketing family. App is an extension of your brand and can’t leave it to fend for itself.

Changing your company’s mindset on mobile is only the first step to finding a place for your app in the big picture of your marketing. Now, it’s time to execute on the compelling idea that your app is a vehicle for long-term success. 

Avoid a tug of war between product and marketing departments by giving responsibility of your app to a bipartisan team right at the beginning. This way, you’ll get an app that is both well designed and aligned with your business goals. You’ll get an app with cool conversion funnels with thought given to what’s going to kick off that funnel.

Think of Your App as a Channel

Your mobile app has the potential to be a whole new channel. It can be a vehicle for higher sales, improved customer relationships, increased brand awareness, etc.

Wondering how? Take your app out of its silo and get the right people involved as early as possible.

Big Takeaway: Your app is a means to an end, not the end itself. Understand and embrace its position as a channel through which you can grow your business.

How to Solve the Great “Who Owns Our App?” Debate

Assigning ownership of your company’s app is a tricky thing. Which department do you hold responsible for bringing your app to life? Is it the product or development team? Or is it marketing’s job?

Spoiler alert: The answer is both. Right from the start.

Although it may seem easier to first task your design team with creating a beautiful app, and then hand it off to marketing to launch, you actually need to get these two powers working together from the get-go.

Alone, your product team will build a powerful app that’s chock full of features (but these might not be what your customers want). Alone, they will deliver a bulletproof mobile experience that renders well on any smartphone or tablet (but they might not know how to get people to actually use your app).

With marketing’s early involvement, you can be sure that:

  • Every feature built into your app is in line with user expectations, needs, and wants

  • There is a go-to-market strategy in place to drum up hype and excitement around your app’s debut

  • Your app’s unique qualities are identified and promoted

  • Your app’s user data is funneled to the marketing team for additional insight, and then distilled back to the product team for app updates

Integrate App With Email Marketing

48% of emails are opened on a mobile device. More than half of emails are read on a smartphone or tablet, this channel can be used to drive app downloads. In-app behavior could be used to create more personalized emails that resonate with each recipient.

Email marketing pumps users into apps and in turn, apps pump more personalized content into emails.If someone is engaged enough with your brand to subscribe to your emails, then there’s a good chance they’ll be interested in your app too. Let your email subscribers know when your app goes live and pay attention to how they use it.

Tip #1: Tell your email subscribers about your app and encourage them to download it

There’s a good chance that your marketing team has a precious list of people who have opted into receiving email communication from your company. These subscribers represent a highly engaged brand audience who regularly want to hear from you. So, use this medium to tell them about your awesome new app and bump up your downloads.

Here is an example from CVS. Notice how they used concise copy, impactful visuals, and deep links embedded in their email to announce their app and drive people to its listing page.

Integratingyourappwithyouremailmarketing-tip1

Tip #2: Use in-app behavior to better inform your email marketing

Web marketers know that a targeted email marketing strategy is the key to nurturing your leads and keeping your customers engaged with your brand. But nobody will read your company’s emails if they’re irrelevant. That’s where your app can help. Use in-app behavioral data (i.e. what your users are doing inside your app) to better personalize your email marketing campaigns. Look at what products people favorite, what items they add to their mobile shopping cart, what screens they spend the most time on, etc.To see this tactic in action, check out how CVS uses information on what products people browse in its app to trigger applicable email deals.Integratingyourappwithyouremailmarketing-tip2

Tip #3: Use profile data collected in-app to better target your email campaigns

No matter how much time consumers spend glued to their beloved smartphones and tablets, they have a life and identity outside of their mobile device. Remember, your app users are real people so take every opportunity to learn more about who they are. Depending on your app type, you can collect profile level data (like demographic information, gender, interests, location, etc.) inside your app and then use it to better customize your email campaigns.For instance, when I downloaded Uber’s app and set up my profile, I specified my gender as female. Now, Uber sends me emails about important women’s issues that I care about.

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